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Natasha Jen, Partner at Pentagram, explores the hidden mechanics of creativity in the age of black-box AI. As generative systems produce images, words, and worlds with no visible process, she asks: what happens to authorship when creation becomes untraceable? Drawing on design history and contemporary practice, Jen considers how opacity itself is reshaping our aesthetics, our tools, and our understanding of what it means to make.

The invisible hand: Rethinking creativity in the age of black-box AI

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