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Customers are getting used to agents doing the browsing, deciding, even the buying on their behalf. Once someone's used to that, a static ad or a fixed website starts to feel broken. They expect brands to meet them with the same fluency: responsive, individualized, always-on.

This talk is a practical playbook for making that shift: what it takes to define a brand for both humans and machines, and build the systems that keep it consistent, current, and everywhere your customers now expect to find it.

Machine-ready brands: A playbook for the Intelligence Age

Speakers