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AI agents are changing how people discover information, shop, and transact online. As more activity happens without a human click, the web is facing new questions about control, attribution, and value. Cloudflare co-founder and CEO Matthew Prince explains why the internet is at a turning point - what this shift means for companies of every size and what it will take to keep the web open in the agentic era.

The agentic internet: Who controls the web?

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