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Sport generated $521 billion globally in 2024, but still lags other sectors in technology adoption. NXTPLAY is betting that the next big opportunity lies in connecting the pieces: football clubs, media, technology and consumer brands in an ecosystem where each asset strengthens the next, and athletes become owners and operators rather than simply the faces of a campaign. Thibaut Courtois and Gonzalo Vila discuss building the layer missing from modern sport.

Building the operating system for modern sport

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