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Operating across 50+ global markets, LUSH built “The Vault” to turn fragmented product data into a single, governed source of truth. AI agents are only as good as their context. Feed an AI agent raw, unmodeled data and it fails. LUSH CTO Simon Ince and Directus co-founder & CTO Rijk van Zanten reveal how they engineered a governed data layer that gives both humans and AI the trusted context needed to build at scale.

Don’t feed shit to agents

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