Data-driven and personal. AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.
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Book tickets for 2025

A photograph of Mark Read, CEO of WPP, speaking on stage at Web Summit Qatar. Mark is gesturing with hands and wearing an on-ear microphone. Mark is sitting on a chair and appears to be speaking. The Web Summit Qatar logo is visible in the background.

Marketing is moving beyond customer acquisition toward sustained brand affinity. As digital platforms fragment audiences, community-first strategies are unlocking new ways to build loyalty and drive advocacy. Learn how leading brands are turning customers into collaborators — leveraging community insights, feedback loops, and decentralised engagement to stay relevant in a noisy world.

Community and brand loyalty

Explore how AI is transforming the marketing function &#8211; from content creation and campaign orchestration to performance prediction and customer insights. Discover how marketers are balancing innovation with brand safety, and what new skills are needed to lead in the AI era.

AI-Native Marketing

The creator economy continues to redefine brand storytelling. As audiences tune out traditional ads, creators are setting new standards for connection and credibility. But with AI-generated influencers and synthetic content on the rise, the rules are changing fast. Learn how to navigate the next wave of creator-brand partnerships, where authenticity, co-creation, and transparency are non-negotiable.

Creator-led brands

The demise of third-party cookies marks a seismic shift for digital marketing. But it’s also an opportunity to rebuild consumer trust. Explore emerging strategies in first-party and zero-party data, contextual advertising, and privacy-enhancing tech. Understand how leading marketers are balancing compliance with creativity to build lasting relationships in a privacy-conscious world.

Data privacy and trust

They've spoken

Lorraine Twohill

Melissa Selcher

Fiona Carter

CMO & CPO

Julia Goldin

Kristin Lemkau

YouTuber & Podcaster

Marques Brownlee

Lauren Crampsie

Jane Wakely

Frank Cooper

Marc Pritchard

Companies that attend

Your ticket gives you access to all Marketing Summit sessions, as well as to roundtables, masterclasses and 15 tracks covering more than 30 topics at Web Summit.

Tracks at Web Summit

“Refocus on owned and organic channels.”

Anna Anderson, Founder, Decode Collectif

“People are not looking for perfect anymore. People are looking for true.”

Brian Collins, Co-founder, COLLINS

“Creativity is the tool that disrupts bad habits with originality.”

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