Gen Z vs. the old economy

Gen Z’s Revolution: Redefining Work, Purpose, and Well-being in the Digital Age

At Web Summit Lisbon 2025, Ciara Riordan moderated a panel on generational workplace differences. Ms. Amanda Slavin, Co-Founder of The Future Frequency, explained that millennials often derive identity from work, having experienced the internet’s gradual evolution. In contrast, Gen Z (born 1997-2012) prioritizes authenticity (92%) and seeks identity more from the digital world and social media validation than from traditional employment.

Mr. Mauricio Sion, Founder and Executive Chairman of SGF Global, noted that companies must now “sell themselves” to Gen Z by focusing on talent, technology, and purpose. Gen Z exhibits high job mobility, often changing roles annually due to a desire for rapid advancement and comfort with the gig economy. They find opportunities through diverse digital channels and side projects.

The panel addressed challenges in intergenerational collaboration, particularly with remote work. Mr. Sion stressed the absence of spontaneous “water cooler” interactions, vital for mentorship and idea exchange, in virtual settings. While hybrid models are common, fully remote internships, requiring direct shadowing, present significant practical difficulties, hindering organic learning and connection.

Gen Z’s strong emphasis on mental health is a key workplace concern. Mr. Sion linked this to remote work’s isolation, prompting companies to invest in well-being. Ms. Slavin, however, argued that “productivity at all costs,” rather than remote work, is the primary cause of mental health issues, exacerbated by social media’s self-comparison without proper guidance.

Ms. Slavin advocated for listening to Gen Z, whose demands for work-life balance, like refusing late-night messages, ultimately benefit all generations. Mr. Sion proposed “reverse mentoring,” where tech-native Gen Zers guide older colleagues in technology. This fosters mutual respect and engagement, bridging the generational gap and promoting understanding within diverse corporate environments.

Ms. Slavin emphasized that a strong company culture, with deeply embedded values, is crucial in an AI-driven world where corporate identities can blur. Organizations must define their unique stance to align with Gen Z’s desire for authenticity and purpose. Mr. Sion succinctly stated the need to “digitalize the process but humanize the experience.”

Gen Z faces economic pressures, notably housing affordability in major cities, often necessitating remote work from more affordable regions. Companies are adapting, with some, like Accenture, embracing fully remote models to reduce operational costs. Both speakers endorsed the four-day work week, with Mr. Sion calling it “the best way to go,” reflecting a broader cultural shift towards prioritizing well-being.