Opening remarks

The Creative Revolution: How Technology is Redefining Art at Web Summit Lisbon 2025

The event commenced with a vibrant welcome to Lisbon, a city described as magical, where old streets resonate with new ideas and tradition meets transformation. Ms. Anshu Jain, the MC, expressed her delight in guiding attendees through the grand finale of Web Summit Lisbon 2025, a significant gathering for creators, dreamers, founders, and disruptors.

The focus was on the Creative Summit stage, presented as an intersection where art converges with intelligence, and storytelling intertwines with technology. This platform is dedicated to exploring how ideas transition from conception into tangible reality, celebrating and redefining creativity throughout the afternoon’s proceedings.

Ms. Jain emphasized that creativity has historically been a driving force for civilizations, from ancient cave art to modern screens. However, the world is currently undergoing an unprecedented transformation, standing at the precipice of an entirely new era where creative tools are evolving beyond mere instruments.

These advanced tools now learn and grow alongside human creators, actively assisting in the construction of worlds previously confined to imagination. This evolution signifies more than just growth; it represents the very future of imaginative expression, expanding the boundaries of what is possible in creative endeavors.

Contemporary creativity extends beyond traditional stages and canvases, becoming intricately coded into algorithms and embedded within immersive realities. It shines through AI-assisted designs and generative storytelling, marking a profound shift where culture meets computation and emotion converges with engineering.

This new landscape sees curators evolving into technologists and technologists embracing the role of storytellers. The global community is keenly observing this transformation, recognizing the immense potential and impact of these integrated creative processes on various industries and human experience.

The global creative economy has achieved remarkable growth, currently valued at $2 trillion annually. Projections indicate that this sector is expected to contribute 10% of the global GDP by 2030. This expansion is attributed not merely to an increase in content production, but to the creation of deeper and more meaningful connections.

At Web Summit Lisbon 2025, the objective is not just to define the future of creativity but actively to build it. Ms. Jain urged all attendees—creators, founders, builders, and makers—to engage in thoughtful collaboration, design innovative solutions, and collectively embark on a journey to shape the future of creative expression.