The future of AI and machine learning

Pioneering the Future: AI and Machine Learning Innovations at Web Summit Lisbon 2025

Laura Salles, CEO of PlurieBR, hosted the “Future of AI and Machine Learning” session at Web Summit Lisbon 2025. She highlighted PlurieBR’s role in tracking inclusive culture and shared her own Web Summit success story, emphasizing the impact of a two-minute pitch.

Nikita Gonchar from Dataforce Solutions presented an open-source AI Ops platform, unifying data science workflows for innovation. Mr. Aykut Çevik of Ayzeo.com introduced “Generative Engine Optimization” (GEO) to ensure businesses are seen by AI chatbots. Ivan Milev from CodeBoarding offered a visual platform to align teams and make AI agent interactions transparent.

Mr. João Alves of SpotGov showcased an AI solution to automate public procurement. Anna Filazzola of YouAddict presented AI models for an e-commerce fashion stylist, generating personalized outfit recommendations. Mr. Michael Wicaksono from Tagflow AI, Inc. addressed data privacy with private AI platform deployment for secure fine-tuning.

Mr. Massimiliano Sighinolfi of CompAI envisioned human-supervised AI agent teams. Ms. Nancy Winslow of Ethos Agentics introduced Ethos Guard, a real-time safety layer for large language models, protecting against prompt injection. Emilija Tashevska from Ramonda AI discussed connecting AI agents to brands by structuring messy data for “agentic commerce” visibility.

Mr. Cyril Reinhard of Zelinqa presented the “NBQ” (Next Best Question) agent, an AI that asks clarifying questions to combat hallucination rates. Mr. Wilco Verdoold of RankmyAI introduced the world’s largest AI directory, tracking and ranking over 55,000 tools. Mr. Klaus Siebeneicher from Cortex showcased Cortex One, a “digital brain” handling unproductive maintenance tasks to restore user focus.

Mr. Aleksey Nikulin of Coby presented an AI fashion discovery tool leveraging a user community for style recommendations. Dr. Tamara Polajnar of herEthical AI introduced “coercive fraud detection,” analyzing conversations to stop authorized push payment scams. Mr. Afonso Milheiro of Tuplius (Nikufra.ai) addressed digital product passports for EU sales, offering an AI solution for verifiable sustainability.

Mr. Ivan Tkachuk of Orluma presented a multilingual AI platform that answers calls and completes bookings directly into business systems. Ms. Vânia Silva of Kirigami tackled scientific writing bottlenecks with a proprietary AI framework. Ms. Renett Zola A. Massamba of Matana Regtech highlighted unethical supply chain sourcing, offering a Regtech solution to identify and verify risks.

Mr. Paweł Potakowski of MIGAM AI showcased their generative AI model for sign language interpretation, connecting the deaf community. Mr. Abdul Rehman Khan of Validly introduced a platform for founders to practice pitches with AI investor agents, receiving actionable feedback.

Mr. Luigi Pedace of Convergent advocated for AI as a human enhancement tool, building a platform that allows users to simulate real-world interactions to improve performance. Mr. Marcos Moraes of SigmaCX compared his company to a “shopping mall” for customer experience, integrating all CX interactions.