Unlocking the Future: Xiaomi&#8217;s Human-Centric &#8216;Car x Home x Human&#8217; Ecosystem at Web Summit Lisbon 2026
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<aside>(This article was generated with AI and it&#8217;s based on a AI-generated transcription of a real talk on stage. While we strive for accuracy, we encourage readers to verify important information.)</aside>
<img decoding="async" src="https://web-summit-engine.imgix.net/j1guh669vwlulzs5q3qwm0038eip?auto=format&amp;fit=fill&amp;fill=solid&amp;fill-color=white&amp;w=600&amp;h=600&amp;fm=jpg&amp;dl=Fei Xu.jpg" alt="Fei Xu" align="left" hspace="10" width="200" style="float:left;margin-right: 15px">
At Web Summit Lisbon 2026, Ms. Fei Xu, CMO of Xiaomi Group, discussed AI&#8217;s transformative power and how people can shape its future. She highlighted Xiaomi&#8217;s journey, emphasizing innovation and a human-centric approach, evolving into a global tech leader with $66.3 billion in annual revenue by 2025, serving over 100 markets.

Founded in 2010, Xiaomi rapidly grew from smartphone market leadership in China by 2014 to expanding into IoT devices and an ecosystem model. A pivotal shift in 2020 re-engineered Xiaomi as a &#8220;hardcore tech company,&#8221; committing to foundational technology, including advancing its chip program and initiating electric vehicle development in 2021.

This commitment led to the Xiaomi SU-7 car in 2024, followed by the YU7 SUV and flagship Xtre 01 chip in 2025. These innovations established smartphones, smart homes, and smart vehicles as Xiaomi&#8217;s three core growth engines, collectively known as &#8220;human, car, and home.&#8221; Xiaomi&#8217;s mission is to enable a better life through innovative technology.

This human-centric philosophy drives the &#8220;human, car, home&#8221; strategy, launched in 2023, ensuring seamless, connected experiences across devices. Xiaomi consistently ranks third worldwide in smartphone shipments. In automotive, it delivered over 800,000 vehicles in China, with the SU 7 Ultra setting an EV lap record and the YUTU7 GT achieving an SUV record, including an autonomous driving record, at Germany&#8217;s Nürburgring.

Xiaomi&#8217;s AIoT platform connects 1.16 billion devices globally, with 24.6 million users having five or more connected devices. The company showcased humanoid robots powered by an embodied AI foundation model, reliably operating on EV factory production lines and performing over 50 tasks in employee apartments, demonstrating practical AI application.

Xiaomi envisions AI&#8217;s next chapter in the physical world, aiming for intuitive, seamless, and smart experiences within its ecosystem. This requires substantial investment in AI, operating systems, and chipsets for cohesive technological layers. Starting in 2025, Xiaomi plans to invest $27.8 billion in R&amp;D over five years, leading in open-weight, trillion-parameter foundation models and actively deploying embodied AI.

In 2026, Xiaomi is accelerating the global rollout of its &#8220;human, car, home&#8221; ecosystem, with Europe as the primary international market. The ecosystem was introduced at IFA Berlin in September, and Xiaomi Auto is set for its global debut in Europe next year. Supporting this, Xiaomi established its Europe R&amp;D and Design Center in Munich in 2025 and formed partnerships with German automotive dealer groups.

A significant European rollout for Xiaomi&#8217;s Smart Living brand is also underway. Ms. Xu announced the upcoming launch of their latest flagship smartphone in Paris next week, featuring an an intuitive back display. Xiaomi remains committed to learning from diverse cultures and users, ensuring its products meet global needs.

Guided by its mission to enhance lives through innovative technology, Xiaomi is eager to collaborate with users, partners, and innovators worldwide. The company is dedicated to progressively realizing its vision of a seamlessly connected, human-centric smart ecosystem globally.

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