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Web Summit Lisbon ・ November 9 - 12, 2026

Commerce Summit

Circular business practices offer a strategic advantage. We heard from Ecosia&#8217;s CEO, Christian Knoll, and Nina Shariati from Circular Transparency about how innovative companies transform waste into valuable resources.

A sustainable advantage

Bolt&#8217;s CEO Justin Grooms unpacked the secrets to staying relevant and showed the importance of a tailored approach.

Winning over the picky generation

The CEOs from Fizz and Snoonu shared their thoughts on how companies leverage social commerce to drive growth and consumer loyalty.

The smartphone shopping mall

Nanna from H&amp;M Group and Oscar from eComID discussed how collaborative innovation between startups and brands can tackle the fashion industry’s challenges and drive sustainable growth.

Startup-driven change in fashion

Highlights from our events

Don&#8217;t miss your chance to connect with the next generation of industry leaders at Web Summit 2026.

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Meet the commerce leaders who joined in 2025

Changing markets require companies to rethink supply chains and customer engagement. Trade disputes and geopolitical shifts add uncertainty, requiring companies to adapt to evolving consumer behaviours in a globalised market.

Social commerce is on the rise. Retailers are using platforms like Instagram, TikTok and YouTube to reduce the steps in the buying process. Find out what’s next for the world of digital shopping.

Scroll, like, buy

Built on the back of the ever-evolving fintech ecosystem, new payment infrastructures are allowing ecommerce to thrive like never before. Stay informed about BNPL, B2B2C, and the latest in payments.

Next-gen payments

Global supply chains are the lifeblood of commerce. Recent years have revealed their vulnerability due to geopolitical tensions, natural disasters and breakdowns in infrastructure. Learn from leaders who confront these challenges head-on.

Supply and demand

The sustainability crisis needs to be addressed to achieve long-term business success. For those that prioritise ESG (environmental, social and governance), what obstacles are in the way, and what solutions are ready for implementation?