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Commerce Summit

Web Summit Lisbon


November 9-12, 2026

Insights from the top shelf

Meet the commerce leaders who joined us

Donald Tang - Shein

Donald Tang

Executive Vice Chairman
SHEIN

Kuo Zhang - Alibaba

Kuo Zhang

President
Alibaba.com

Stephanie Cohen - Clourflare

Stephanie Cohen

CSO
Cloudflare

Jorn Lambert - Mastercard

Jorn Lambert

CPO
Mastercard

Guillaume Pousaz - Checkout

Guillaume Pousaz

Founder & CEO
Checkout.com

Niraj Shah - Wayfair

Niraj Shah

Co-founder & CEO
Wayfair

Parag Parekh - Ikea

Parag Parekh

Chief Digital Officer
Ikea

Maria Black - ADP

Maria Black

CEO & President
ADP

Athina Kanioura - Pepsico

Athina Kanioura

Chief Strategy & Transformation Officer, PepsiCo

Attica Alexis Jaques - Google

Attica Alexis Jaques

Global Head of Brand Marketing & Consumer Apps, Google

Headlined by industry-leading organisations

The companies shaping the future of technology and business.

Welcome to the marketplace of ideas

Is the storefront dead? Agents are making purchasing decisions, social commerce is pulling transactions into livestreams, and second-hand is going mainstream. It's never been easier to buy online, but is this the retail future we were promised? Join eCommerce and bricks- and-mortar leaders as we explore the death of the static storefront, agentic shopping, the rise of algorithmic pricing, and the scaling of second-hand marketplaces.

The death of the static storefront

Composable commerce and the API-first storefront

Algorithmic pricing and the fluid margin

The second-hand scale up

Consumers are deserting rigid e-commerce grid layouts for dynamic, hyper-personalised, and interactive buying journeys driven by spatial computing and autonomous AI stylists.
Discover how brand pioneers are turning casual digital interactions into instant checkouts, and what it takes to retain customer loyalty when shopping is continuous, contextual, and deeply embedded.

The death of the static storefront

Composable commerce and the API-first storefront

Algorithmic pricing and the fluid margin

The second-hand scale up

Retailers are ripping out monolithic platforms in favour of headless, API-first stacks that let them plug in best-in-class checkout, search, personalisation, and payments independently, moving faster than legacy all-in-one systems ever allowed.

The death of the static storefront

Composable commerce and the API-first storefront

Algorithmic pricing and the fluid margin

The second-hand scale up

Traditional fixed manufacturers suggested retail prices are dead in marketplaces where product value shifts continuously based on localized scarcity, platform trends, and historical demand data.
Explore how data scientists and retail strategists are using real-time machine learning models to dynamically price millions of unique items, including household and consumer products.

The death of the static storefront

Composable commerce and the API-first storefront

Algorithmic pricing and the fluid margin

The second-hand scale up

The circular economy is transitioning from a niche sustainability trend into a dominant consumer marketplace, disrupting traditional retail supply chains worldwide.
Hear from the founders of major peer-to-peer and managed marketplaces who are solving the massive operational hurdles of authentication, unit economics, and multi-vendor logistics.

Highlights from our events

Insights from the leaders, builders, and thinkers driving the commerce revolution.

From tariffs to ChatGPT: A hitchhiker's guide to the new age of e-commerce

From tariffs to ChatGPT: A hitchhiker's guide to the new age of e-commerce

Aidan Corbett, CEO and co-founder at Wayflyer, and The Banker's Europe Editor Anita Hawser, took the pulse of global e-commerce and provided companies with survival tips to help them navigate the uncertainty surrounding international trade, supply chains, and cross-border financing.

Ai

E-commerce

AI at work, AI working for you

AI at work, AI working for you

We heard from Pier's co-founder and Chairman Igor Mascarenhas; Segura's CEO Luis Alberto Noguera; Axenya's CPTO Rafael Magalhães; and Inspirali Educação's CTO Felipe Almeida on how AI is automating decisions, reducing risk and reshaping organisations.

AI

Automation

Agentic AI and next-gen payments

Agentic AI and next-gen payments

Jorn Lamber, Matercard's CPO; and Stephanie Cohen, CSO at Cloudflare, met in conversation with Die Welt's Deputy Editor in Chief, Olaf Gersemann, to analyse how businesses can harness agentic AI to streamline transactions, enhance customer experience, and stay competitive.

AI

Payments

Trust us: How to build reputation, transparency, and customer satisfaction in E-commerce

Trust us: How to build reputation, transparency, and customer satisfaction in E-commerce

Pedro Dias, founder and CEO at Mevo, and Patricia Cansi, COO at Reclame Aqui, conversed with reporter Rebecca Silva from Pequenas Empresas Grandes Negócios, about how online retail ecosystems are evolving to embed transparency, accountability, and responsiveness into every stage of the customer journey.

eCommerce

Scaling