<p><span style="font-weight: 400;"><strong>Creativity’s new era.</strong></span><span style="font-weight: 400;">The creative process is being rewritten. As AI transforms workflows, tools evolve overnight, and audiences demand authenticity &#8211; we explore how technology amplifies but never replaces creative vision &amp; human intuition.</span></p>
<h6><b>Be part of the conversation. Join us in Lisbon in November.</b></h6>


Book tickets for 2025

Pharrell Williams, Artist and Entrepreneur, on Centre Stage during the opening night of Web Summit 2024 at the MEO Arena

<p><span style="font-weight: 400;">GenAI is shaking up the design world, making processes smoother, sparking innovation, and expanding creativity. But, authentic creativity must remain at the forefront of the industry. How can the perfect balance can be achieved?</span></p>
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Generative AI

<p><span style="font-weight: 400;">Explore how brands are forging deeper connections by standing for something meaningful. Experts share insights into the pivotal role of brand purpose in shaping consumer relationships as they navigate the modern market landscape.</span></p>
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Purpose-driven branding

<p><span style="font-weight: 400;">Industry experts share insights and strategies for successfully guiding projects from conception to delivery within the dynamic and ever-changing realm of design.</span></p>
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Creative process: Order in chaos

<p><span style="font-weight: 400;">Explore</span><span style="font-weight: 400;"> the changing world of creative tools and learn how the democratisation of design is bringing equality to the creative industry, opening up new possibilities for creators to let their imaginations run wild.</span></p>
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Next-gen creative tools

They've spoken

Greg Peters

Co-founder & CEO

Melanie Perkins

Artist & Entrepreneur

Pharrell Williams

Actor & Entrepreneur

Ryan Reynolds

Chief Product Officer

Scott Belsky

Actor & Producer

Nicole Kidman

Dylan Field

David Droga

Sairah Ashman

Sandy Speicher

John Maeda

Partner

Emily Oberman

Global CEO

Lisa De Bonis

Podcast Host

Debbie Millman

Christine Simmons

Companies that attend

<p>Kate Swanborg, SVP of Technology Communications, DreamWorks Animation</p>
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“Pieces of content – featured films – are infused with more technology than planes.”

<p>Brian Collins, Founder &amp; Chief Creative Officer, COLLINS.</p>
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“Creativity is the tool that disrupts bad habits with originality.”

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Creative Summit