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Web Summit Lisbon ・ November 9 - 12, 2026

New Media Summit

Traditional media has been struggling to come to terms with the internet for decades, and AI presents a brand new challenge. But adapting to and adopting new technology is nothing new – it&#8217;s been happening for as long as humans have been innovating.
What changes will the evolution of AI bring? And how can society protect truth and journalistic integrity in this new era?

AI is transforming the media

Every business needs good branding to succeed. Industry experts discuss how they have built a strong brand identity.

How to build a brand

The games industry is one of the fastest-evolving creative sectors. Leaders from across the industry shared how they navigate rapid change and foster innovation at scale.

What the gaming industry can teach us about innovation and leadership

Patreon Co-founder and CEO, Jack Conte explores how creator economy trends will impact the ways that creative people build communities and businesses online in 2025.
This session unpacks the opportunities and implications of AI as a creative tool, looks at the many ways creators are earning income, and highlights the importance of preserving spaces for creativity and fandoms to flourish online.

Fuelling the future of online creativity

Highlights from our events

Don’t miss your chance to connect with leading journalists, content creators and publishers at Web Summit 2026.

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Meet the media leaders who joined us

From social platforms and gaming to podcasting, journalism, and the creator economy, digital media is evolving fast and reshaping how we connect. This track explores the new media platforms that power online communities.

Social and streaming platforms continue to redefine the rules of engagement, discovery, and monetisation. But with algorithms shifting, audience attention fragmenting, and pay-to-play becoming the norm, creators and publishers are rethinking their dependence.
What happens when TikTok becomes a news source? Or YouTube outpaces Spotify as a podcast hub?
Explore how the next era of platform dominance is changing how media is made, distributed, and monetised.
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The platform power shift

Creators aren’t just personalities – they’re production houses, IP owners, and full-stack entrepreneurs. As the creator economy matures, new business models are emerging: memberships, licensing deals, AI-generated assets, and direct-to-audience platforms.
But with opportunity comes tension: who owns the content, the data, the audience?
Learn how creators are building sustainable businesses – and what brands and media companies can learn from their playbooks.

Inside the creator economy

In an age of misinformation, platform dependency, and fractured attention, journalism faces an inflection point. From AI-assisted reporting and newsletter empires to video-first storytelling and paywall experimentation, the news media is rewriting its own future.
Explore how publishers are rebuilding trust, rethinking business models, and adapting to a world where journalists and creators increasingly occupy the same stage.

News, trust, and the reinvention of media

Gaming is no longer a silo – it’s a cultural superpower. From branded worlds in Roblox and Fortnite to esports and streamer fandoms, gaming is driving new forms of media, community, and creativity.
Discover how entertainment is becoming more interactive, how fan-driven storytelling is shaping IP, and what it means for marketers and media companies trying to tap into the most engaged audiences on the planet.