<h6>Be part of the conversation. Join us in Lisbon in November.</h6>
Data-driven and personal. AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

Pre-register for 2025

A photograph of Mark Read, CEO of WPP, speaking on stage at Web Summit Qatar. Mark is gesturing with hands and wearing an on-ear microphone. Mark is sitting on a chair and appears to be speaking. The Web Summit Qatar logo is visible in the background.

Technology is unlocking new ways to identify and engage audiences. As marketing evolves, brands are embracing community-driven approaches. Explore strategies for turning your customers into loyal fans, and learn how to build a community-first approach for your brand.

Community and brand loyalty

The creator economy is a marketing juggernaut, and brands are taking notice. But what does the next evolution of influencer marketing look like? The balance of power in marketing is shifting away from brands, but how will the advent of AI-generated content affect this dynamic?

Influencer marketing 2.0

With the use of third-party cookies in advertising being phased out, a new era is on the horizon. Marketers need to prioritise transparency and privacy, and explore new ways to keep their audiences engaged. Discover what the future holds for a privacy-first advertising model.

Data privacy and trust

To stand out from the crowd, brands should focus on developing a strong sense of purpose and authenticity. Marketers and creative leaders offer insights into crafting branded content and messaging that aligns with the values of a target audience.

Purpose and authenticity

Meet our 2024 marketing speakers

Frank Cooper

Global Chairman + Chief Creative Officer

Tiffany Rolfe

Sairah Ashman

Global Head of Consumer Marketing

Eshan Ponnadurai

Don McGuire

Toma Sabaliauskienė

Co-founder & Executive Chairman

Dan Gardner

Chief Operating Officer 

Julia Beizer

Group Chief Data Officer

Sylvain Le Borgne

CTPO

Jacky Wright

Chief Omnichannel and Data Officer

Gonzague de Pirey

Jen Jones

Founder & CEO

David Jones

Co-founder

Sebastien Kopp

Global CMO

Meredith Kelly

Companies that attend

Your ticket gives you access to all Marketing Summit sessions, as well as to roundtables, masterclasses and 15 tracks covering more than 30 topics at Web Summit.

Tracks at Web Summit

“Refocus on owned and organic channels.”

Anna Anderson, Founder, Decode Collectif

“People are not looking for perfect anymore. People are looking for true.”

Brian Collins, Co-founder, COLLINS

“Creativity is the tool that disrupts bad habits with originality.”

Sign up for all the latest news on our content tracks.

You’ll now get exclusive access to speaker announcements, ticket discounts and much more.