Marketing Summit

The click is disappearing. As AI answer engines give people responses instead of links, years of SEO and paid search strategy are getting upended fast.
Hear from CMOs navigating the shift to GEO (generative engine optimisation), and what it actually takes to stay visible when the destination is an AI answer, not your website.

No longer a nice-to-have, AI has become the operating layer underneath the whole marketing function, shaping everything from content creation and campaign orchestration to performance prediction and customer insight.
Discover how leading marketers are balancing speed and innovation with brand safety, and what new skills are needed to lead a marketing function built around AI from day one.

Gen Z isn't buying traditional advertising. They trust people they follow, not brands that talk at them, and that's reshaping marketing around creator partnerships, community and cultural fluency rather than polished campaigns.
Learn how brands are navigating the next wave of creator partnerships, from micro and nano-influencers to AI-generated personas, and why authenticity and co-creation are non-negotiable.

Third-party cookies never quite died, but their usefulness has. Most users now opt out by default, so marketers are rebuilding targeting and measurement from first-party data, contextual signals and privacy-by-design tech instead.
Explore how marketers are turning consent and transparency into trust-building tools, not just compliance checkboxes.