Sport Summit

Today's athletes are building businesses, investing in startups, launching brands, and creating media platforms alongside their playing careers.
As they take greater control of their influence and intellectual property, we explore how they're reshaping sport, business, and culture.

Artificial intelligence is transforming every layer of sport, from athlete performance and injury prevention to officiating, scouting, broadcasting, and fan experiences.
As AI becomes embedded across the industry, how can organisations harness its potential without compromising human instinct, trust, and integrity that define competition?

Sport is entering a new commercial era. Investment, media rights, sponsorship, and technology are reshaping how value is created, while women's sport is attracting record audiences, landmark partnerships, and sustained growth.
Who will shape the next chapter of the global sports economy?

The way fans discover, consume, and experience sport is changing. From streaming and creator-led content to personalised experiences and digital communities, technology is redefining what it means to be a supporter.
We explore how sports organisations are building deeper connections, creating lasting loyalty, and engaging audiences year-round.