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CEO and Founder

Maju Kuruvilla

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The best tech conference on the planet” – Forbes

Join tech's leaders at Web Summit 2026

105 of the most promising startups will battle it out in the group rounds of PITCH. In this round, seven of them will fight for a chance to move onto the semi-final. Competing startups will have three minutes to pitch, followed by a three-minute Q&A with our judging panel.

PITCH group round 11

This press conference is held in the Media Village. Media event only.

Press conference: Who Wins When AI Does the Shopping? 

For 25 years, retailers have competed to bring customers to their stores and influence what they buy. AI is beginning to change that equation. When an AI agent discovers, compares, and recommends, who controls the shopping decision? Maju Kuruvilla, Founder and CEO of Spangle AI and ex-Amazon VP, explores what retailers stand to lose, where new opportunities emerge, and how they can compete.

Maju Kuruvilla

CEO and Founder

Spangle

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