<h3>Brands can cut through social media noise by implementing these four key strategies, according to Hootsuite’s CEO.</h3>
<p>In 2023, an algorithmically controlled social media landscape poses challenges for brands hoping to connect with overstimulated audiences while fighting for attention alongside viral dances, extreme content and celeb endorsements.</p>
<p>Key strategies are emerging that can cut through the noise and help businesses harness social media’s immense reach. Hootsuite CEO Irina Novoselsky shared some top tips drawn from those strategies.</p>
<h3>Go where your customers are</h3>
<p>The initial piece of advice is to be there in the first<br />
place – and to aim to have a cross-platform presence.<br />
“There’s five billion people around the world that are<br />
glued to their screens on social media … and if you<br />
want to be where your customers are, there’s no<br />
better place to be,” Irina pointed out.</p>
<h3>Be authentic; be human</h3>
<p>How can brands stand out above the fray?<br />
Authenticity matters more than ever, and brands<br />
can come across as authentic by allowing individual<br />
voices within their organisation to shine through<br />
rather than presenting a homogenous, faceless,<br />
corporate facade.</p>
<p>As Irina emphasised, “at the end of the day, people<br />
want to buy from people. They don’t want to buy from<br />
businesses; they don’t want to buy from bots; they<br />
don’t want to buy from algorithms”.</p>
<p>Irina gave the example of Canadian firm Colliers,<br />
which partnered with Hootsuite to grow its online<br />
traffic and presence. The firm grew by more than<br />
200 percent “by putting very specific, personalised<br />
content in the hands of their brokers, and enabling<br />
them to have human relationships and reach out<br />
on a human level instead of a brand reaching out,”<br />
explained Irina.</p>
<h3>Dare to try new formats</h3>
<p>What about going viral? Standing out? How should<br />
organizations adapt their social media strategies to<br />
satisfy the algorithm?</p>
<p>When considering which formats work best, Irina<br />
pointed to the high engagement of videos, selfies,<br />
and “raw, unedited” videos of people simply walking<br />
down the street and talking to the camera. The last<br />
format may sound rough and ready, but it translates to<br />
authenticity and enjoys “really, really high engagement”.</p>
<h3>Responsiveness is key</h3>
<p>As well as experimenting with different formats,<br />
brands must be responsive. Irina referenced research<br />
showing that at least 70 percent of consumers have<br />
used social media for customer service reasons.<br />
“And they expect an answer within an hour. And 30<br />
percent of them expect an answer within 30 minutes,”<br />
added the Hootsuite CEO.</p>
<p>The key takeaways for social media marketers in 2023?<br />
Be present, be authentic, and be fast to respond.</p>
<h3>To get more digital marketing tips and expertise, download our full Marketing and Media Insights Report <a href="https://collisionconf.com/marketing-insights" rel="noopener" target="_blank">here</a>.</h3>
<p><em>Main image: <a href="http://www.websummit.com" rel="noopener" target="_blank">Web Summit</a></em></p>


Image of a seated person (Irina Novoselsky, CEO, Hootsuite). They are wearing a microphone and appear to be talking.

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