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David and Fabrice will break down the realities behind the hype, offering insights into why they see Gen AI as a disruptive force in the industry. They'll discuss the current state of adoption, how brands are successfully integrating AI tools today, and what marketers should be aware of when implementing these technologies. The session will also highlight examples of best practices, real-world applications, and practical steps for marketers who want to stay ahead of the curve.

Cutting through the hype: The brand playbook for GenAI

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